Social experiment to drive sales by helping shoppers pick out their new sunglasses.
Vision Direct is one of Europe’s largest online contact lens retailer, growing into prescription glasses and sunglasses industry. They needed a fun social experiment to help raise awareness for their new ranges.
As mobile was key to the campaign, we needed to make sure the application was lightning fast, so we opted for a light weight angularjs webapp style build, completely precompiled by GitHubs Jekyll system which meant it could load in under 200ms.
The campaign was a great success, bringing in a surge of sales and social engagement including fashion bloggers recommending the service. You can try out the service yourself below
Note: The microsite is no longer running as the campaign has finished - however you can get the jist of it from wayback machine above.